Our purpose is to create a more data & AI literate world

Greg Freeman

Founder & CEO

I speak personally as a business professional first: data is valuable. But you have to be intentional about getting people to care. And that's why my favourite thing is bringing communities of business and professionals together to truly connect on data.

More about Greg

Dani Arnold

Director of Customer

I love working with our clients and seeing them tap into the full potential of their data. And the best part is, we get to do it in a culture that values curiosity, collaboration, and continuous learning.

Ross Barrow

Chief Technology Officer

On the tech side, we're redefining how data literacy is taught by creating an intuitive, powerful learning environment. Getting positive feedback from learners as they go from beginners to confident data users is the best reward.

Ant Burton

VP of Product and Strategy

I've worked in commercial sport, I've built and scaled businesses and data has been the thread running through all of it. What I kept noticing was the gap between the people who understand data and the people who need to. AI has made that gap bigger and more urgent. That's the problem we're here to help fix.

Simon Fowler

Managing Director

I spent a long time helping companies transform through technology and better ways of working. What I kept coming back to was the same problem: the tech was fine. The people weren't equipped to use it. Data and AI fluency isn't a nice-to-have — it's what makes everything else work. That's why I'm here.

I spent a long time helping companies transform through technology and better ways of working. What I kept coming back to was the same problem: the tech was fine. The people weren't equipped to use it. Data and AI fluency is the layer that makes everything else work.

Lewis Jones

Marketing Director

Everyone's talking about AI. Not enough people are talking about whether their teams can actually use it. That's the gap and it's bigger than most organisations want to admit. My job is to close the distance between where businesses think they are and where they actually are, and to make sure Data & AI Literacy Academy is the place they turn to when that lands.